Say Hello To The Latest Feature On Instagram, IGTV

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From our CEO @kevin: “Today, we have two big announcements to share. First, Instagram is now a global community of one billion! Since our launch in 2010, we’ve watched with amazement as the community has flourished and grown. This is a major accomplishment — so from all of us at Instagram, thank you! Second, we’re announcing our most exciting feature to date: IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators, like LaurDIY (@laurdiy) posting her newest project or King Bach (@kingbach) sharing his latest comedy skit. While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start. IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long. We made it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct. Also like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel. Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. With your help, IGTV begins a new chapter of video on Instagram. We hope it brings you closer to the people and things you love. IGTV will be rolling out globally over the next few weeks on iOS and Android.

A post shared by Instagram (@instagram) on Jun 20, 2018 at 11:10am PDT

Photo by @laetitiaky Since she was a child, 21-year-old Laetitia Ky (@laetitiaky) has braided her family’s hair. But after discovering images of women from different African tribes on Instagram, hair sculpting became her new passion. “I started with simple things, like spikes, and gradually got to more complicated styles,” says the aspiring fashion designer who lives in the coastal city of Abidjan, Ivory Coast. “At first, I just wanted to share my creative world. Now, I get messages from black women telling me how much I have helped them accept their natural hair! I feel a great responsibility, and I decided to go further by expressing themes that are close to my heart, like feminism, African beauty, positive body image and self-confidence.” See more of Laetitia’s styles on today’s story.

A post shared by Instagram (@instagram) on Jun 10, 2018 at 11:24am PDT

Photo by @gabrielbouys Just a girl in her bubble #WHPshapes

A post shared by Instagram (@instagram) on Jun 11, 2018 at 5:03pm PDT